Hmuebles: Graphic art for the dissemination of modern 'taste' and modern design in Spain 1957-1962

Abstract

Based on documents found in Félix Huarte's collections (General Archive of the University of Navarra), in the Official College of Architects of Madrid COAM and in the Patent Office, this research aims to analyse the work of HMuebles, a company of the Huarte y Cía group. as a catalyst and disseminator of art and culture in the early days of the Spanish modern design, and its relationship with architecture, from 1957 to 1962. This study is carried out by analysing its dissemination strategies through drawing and graphic design (plans, logos, advertising and catalogues), promoted by the patron Juan Huarte and a group of artists and architects, whose common feature was the commitment to graphic expression as a persuasive/convincing language to bring modern forms to society. In short, the article explores the use of graphic strategies as an instrument for introducing modern Spanish design into society.