Use and Experience of Tourism Green Spaces in Ishigaki City before and during the COVID-19 Pandemic Based on Web Review Data

Abstract

Urban Tourism Green Spaces (UTGSs) in Okinawa are the most frequented areas by tourists and are an important part of the area’s unique tourism image and brand value. This study selected 40 UTGSs in Ishigaki City, Okinawa, for comparative analysis before the COVID-19 pandemic (January 2009–December 2019) and during the strict control period (January 2020–December 2021). Data on tourist reviews were collected in Python. Correlations were collated through Pearson correlation tests. Text-mining methods were used to examine tourist reviews to characterise changes in tourists’ use and experience of UTGSs amid the extreme hardship experienced by tourist cities during the pandemic. Visitors expressed positive emotions towards the green space, particularly in post-pandemic times, despite disruptions and uncertainties caused by travel restrictions. Rather than focusing on water activities as before, visitors preferred exploring the island’s hinterland areas with low crowd density and seeking spiritual comfort in open public spaces. This highlights the potential of these areas to be developed as a new tourism resource. This study’s findings will provide valuable insights for urban planners and tourism operators in developing effective crisis response strategies and guiding the development of urban tourism areas towards more appealing and sustainable destinations.