Insights into the design of computer entertainment from schemas in film

Abstract

After offering reasons why film can offer insights into computer entertainment and reviewing the concept of ‘schemas’, the results of a qualitative investigation of viewer's talk about a short film, Ice Cream Dream, are reported, related to genre, character relationships, use of props, schematic sequences, locations and sound. This material is extended and deepened by drawing on an ongoing cognitive analysis of another short film, The Wrong Trousers.