Social Networks and the Targeting of Vote Buying

Abstract

The social networks of voters have been shown to facilitate political cooperation and information transmission in established democracies. These same social networks, however, can also make it easier for politicians in new democracies to engage in clientelistic electoral strategies. Using survey data from the Philippines, this article demonstrates that individuals with more friend and family ties are disproportionately targeted for vote buying. This is consistent with the importance of other social factors identified in the literature such as reciprocity, direct ties to politicians, and individual social influence. In addition, this article presents evidence supporting an additional mechanism linking voter social networks to the targeting of vote buying: social network–based monitoring. Voters with larger networks are both more sensitive to the ramifications of reneging on vote buying agreements and are primarily targeted for vote buying in contexts where monitoring is necessary.