Sales Analysis Using Apriori Algorithm

Abstract

PT JR Pangan Semesta is a company that produces fast food in the form of Donuts and Sweet Bread under the Deroti brand. The sales and promotion methods that have been carried out have weaknesses because the company has difficulty ensuring the right amount of bread production, so there is often excess or lack of stock. In addition, the promotional strategy used has not included the concept of bundling, so the maximum promotional potential has not been fully explored. To overcome these problems, the use of data mining methods is proposed, one of which is the Apriori Association Rule algorithm. Apriori algorithm is used to find consistent sales patterns and find strong product relationships by analyzing sales transaction data. In this study, sales patterns were analyzed at PT JR Pangan Semesta with a minimum support value of 16% and a minimum confidence value of 60%. The analysis results show that there are three products that are often purchased together by consumers, namely Fried Bread, Deroti Donuts, and Eco Donuts. The three products form one valid association rule, so that the rule can be used as a reference for developing efficient production methods for bread and donuts and implementing sales strategies in the form of bundling products to maximize profits.