The Study on the Impact of Business Artificial Intelligence Innovation on Fair Value Investments in the United States

  • Edgeington S
  • Kasztelnik K
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Abstract

The purpose of the study is to offer valuable insights into how artificial intelligence is revolutionizing investment practices, and the impact of this transformation on investors, as well as the wider financial market scenario in the United States. The study investigated how the use of advanced AI technologies in business settings affects the valuation and fairness of investments in the United States. The goal of this research is to provide insights into how AI can influence financial decision-making and improve investment outcomes. The study findings suggest that AI possesses the potential to influence investor behavior, as AI-powered analytics and robot-advisors continue to gain prominence in guiding investment decisions. The increasing integration of AI in business practices raises ethical and regulatory concerns that impact public perception and the regulatory landscape, thereby affecting investment values. AI-based tools can process vast amounts of data accurately and quickly, enabling identification of investment opportunities, risks, and trends more efficiently than traditional methods. This, in turn, could foster better investment decisions and potentially higher returns.

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Edgeington, S., & Kasztelnik, K. (2024). The Study on the Impact of Business Artificial Intelligence Innovation on Fair Value Investments in the United States. Journal of Applied Business and Economics, 25(7). https://doi.org/10.33423/jabe.v25i7.6723

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