Research on the model of agricultural products distribution optimization under electronic commerce

Abstract

Recently, people pay more and more attention to the healthy lifestyles. And there is an increasing demand for the green agricultural products in real life. With the rapid development of the computer network technology and the electronic commerce, the emergence of e-business provides a new idea to promote the service of agricultural products. A huge supply chain network is established by the new idea and the technology. More and more agricultural products firms establish the electronic sale channel and get great profits. Firstly, we analyze the status of the agricultural products logistics distribution in both traditional sale channel and electronic sale channel in this paper. Then, we summarize the problems appeared in e- commerce channel. To solve these problems, we build an optimization model of the agricultural products distribution in e- commerce channel. © 2014 SERSC.