Web Design and Company Image

Abstract

Research reported in this paper looks at the interrelationship between web site design and company image. The research has found that visiting and evaluating company's web sites can change customers' perceptions about the image of that company. The paper also shows the influence of specific website attributes in portraying the image of the companies. Some web site features such as navigability, content, and first impressions, influence a company's image more than others. Additionally, the research shows gender differences in regard to the interrelationship between the web site features and company image.