Impact of demographic factors on environmentally conscious purchase behavior

Abstract

Over the last years, a number of papers have been published on the topic of the influence of different factors on the environmentally conscious behavior of consumers. It can be noted that interest in the influence of demographic factors on this type of behavior in these papers is diminishing. However, the published papers did not provide a unique answer on this topic. The goal of this paper is to examine the correlation between demographic factors and environmentally conscious purchase behavior using the method of meta-analysis and CMA software. In line with this statistical method, studies that examined the influence of demographic factors on environmentally conscious purchase behavior have been taken into account. Among these, only the studies that published Pearson correlation coefficient have been selected. This way, it was possible to aggregate the samples of these studies and to repeat the testing of the hypothesis that demographic factors influence the environmentally conscious purchase behavior. Results of this analysis provide some proof of this correlation, but also call for an expanded research to deal with this topic in more details.