Firm Performance and Competitive Advantage: The role of Green Supply Chain Management Practices

Abstract

This study assessed the role of Green Supply Chain Management practices in enhancing the performance and competitive advantage of firms. The study was based on 385 manufacturing firms. Various validity and reliability checks were conducted before the presentation of the actual analysis, which was conducted using Ordinary Least Squares approach, run using SPSS (v. 20). Findings revealed that, Green Procurement Practices, Green Manufacturing Practices, and Green Distribution Practices, had a significant effect on manufacturing firms’ performance and competitive advantage. Although Reverse Logistics had no significant effect on manufacturing firms’ performance, it had a significant effect on their competitive advantage.