Use of mobile wellness applications and perception of quality

Abstract

This work-in-progress methodology poster introduces a research project which aims to investigate college students' use of mobile wellness applications and their perceptions of application quality and usefulness. The poster outlines the overall design of the project and reports on some of the preliminary findings from the first phase of the study. In particular, the poster discusses the findings of the content analysis of 250 consumer reviews on five top-tiered mobile applications for running sampled from Google Play. The analysis showed that the users greatly valued the accuracy of measurements, as well as the reliability and simplicity of the mobile applications.