SKILLS SOUGHT AFTER IN BUSINESS COMMUNICATION PROFESSIONALS

Abstract

This paper describes the skills required of commercial communication profession-als. The method used was descriptive documentary content analysis and the docu-ment analysed dealt with job offers with employment contracts at ESIC Business & Marketing School for the second half of 2019. A total of 438 offers were analysed. The demand for hybrid profiles is confirmed and the prominence of digital, content, analysis, social networks, web, SEM/SEO, English C1, advanced Excel, proactivity, ability to communicate and results orientation is observed.