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Journal ArticleOPEN ACCESS

COMPETITIVE STRATEGIES IN RETAIL INDUSTRY: DEVELOPMENT AND IMPLEMENTATION IN CONDITIONS OF MODEST ECONOMIC GROWTH

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SCIENTIFIC BULLETIN OF POLISSIA (2018) 2(1(13)) 183-190
DOI: 10.25140/2410-9576-2018-2-1(13)-183-190
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Abstract

A proper study of consumer preferences with regard to alternative retail channels and non-price fac- tors of competitive strategies will ensure the improvement of enterprises’ competitiveness in the industry

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APA

Sai, D. V., Sevruk, I. M., & Tunitska, J. M. (2018). COMPETITIVE STRATEGIES IN RETAIL INDUSTRY: DEVELOPMENT AND IMPLEMENTATION IN CONDITIONS OF MODEST ECONOMIC GROWTH. SCIENTIFIC BULLETIN OF POLISSIA, 2(1(13)), 183–190. https://doi.org/10.25140/2410-9576-2018-2-1(13)-183-190

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