UTAUT Model, Pleasure, and Arousal of MySejahtera App Use in Malaysian Tourist Attractions

Abstract

Since early 2020, the coronavirus pandemic has devastated the quality of life of people worldwide. Malaysia's Covid-19 Movement Control Order (MCO) required all sectors to go online. Since then, purchasing habits have changed. Insufficient information exists in the literature regarding the use of screening health technologies by travellers when visiting tourist attractions. A few domestic visitors initially refused to download MySejahtera applications because they believed it was unneeded and would hinder their trip experience by requiring them to present their MySejahtera status whenever they entered a tourist attraction. The online questionnaire survey method was chosen because it permits the standardisation of quantitative data collection, resulting in easily interpretable data that is internally consistent. The targeted respondents were individuals familiar with the MySejahtera application. The survey only evaluated travellers who downloaded and utilised the programmes. The study revealed that social influence significantly affects the intention to use the MySejahtera application. Friends and family members have a crucial role in promoting the adoption of new technologies. The findings of this study have supplied the Malaysian government with a vital step that must be taken to boost the infectious disease detection system at tourist sites. Several proposals have been made; as a result, one of which is that the government should collaborate with hospitality service providers to increase access to visitor data to track visitors' movements while they are on their visit.