ONLINE PURCHASE INTENTION AMONG SCHOOL TEACHERS: EXTENSION OF TECHNOLOGY ACCEPTANCE MODEL (TAM)

  • Zainol Z
  • Yazit R
  • Zakaria T
  • et al.
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Abstract

In recent years, the Malaysian teachers market makes such a compelling and profitable demographic segment for online business. However, little research has attempted to examine the purchase attitude and behaviour of the teachers. Thus, using the extended …

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Zainol, Z., Yazit, R., Zakaria, T., Habidin, N. F., & Osman, J. (2017). ONLINE PURCHASE INTENTION AMONG SCHOOL TEACHERS: EXTENSION OF TECHNOLOGY ACCEPTANCE MODEL (TAM). Journal of Contemporary Issues and Thought, 7, 88–103. https://doi.org/10.37134/jcit.vol7.9.2017

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