Performance of search engine optimization tools and techniques in mobile computing

Abstract

Over the internet, many informatics contents are available and for searching these contents, Search Engines are required. In today's online competitive world, everyone wants their content page at the first position in Search Engine Result Page (SERP) and this is utmost objective. Generally, the increase in the website visibility is obtained by Search Engine Optimization (SEO). In order to get website at highest visible position in SERP, diverse techniques are reported and in this article, a detailed survey of SEO, its working, SEO types, and parts are discussed. In this work, a growth rate of using mobile phones in SEO is presented and data is collected from 2011 to 2020. It is observed that SEO in mobile phones is increased from 0.7% to 52.2% from 2011 to 2020. There are different web browsers based on different backend technologies and some of prominent browsers are Google, Yahoo, Bing and DuckDuckGo. For the calculations of their use in the mobile phone based SEO, we have presented the state of art analysis and it is seen that Google is most used and DuckDuckGo is least used browser. Further a comparative study of mobile users and desktop users in SEO is conducted from 2012 to 2020 and it is evident that in the mid 2016, mobile users crossed desktop users in SEO operations.