Trust versus perceived quality in scholarly publishing: A personality-attitude-intention approach

Abstract

Researchers at UiT—The Arctic University of Norway studied how agreeableness and conscientiousness influence trust and perceived quality and how these factors subsequently impact the intention to publish research articles via open access (OA) or non-OA channels. The main findings show that, while trust increases intention to publish via OA, it decreases intention to publish via non-OA channels. Indicators of perceived quality, on the other hand, exert a positive influence on the intention to publish via non-OA, while decreasing the intention to publish non-OA. The results suggest that trust is pivotal in increasing publishing via OA.