Global review of data-driven marketing and advertising

Abstract

This article provides the executive summary and high-level findings from 'The Global Review of Data-Driven Marketing and Advertising', published by GlobalDMA and Winterberry Group in November 2014. The research examines and benchmarks data-driven marketing and advertising priorities and investments across 17 global markets: Argentina, Australia, Belgium, Brazil, France, Germany, Hungary, India, Ireland, Italy, the Netherlands, New Zealand, Singapore, South Africa, Sweden, the United Kingdom and the United States.