E-learning and economics: knowledge dissemination through social networks

Abstract

Increasing digitalization has led to a shift from learning and knowledge transfer based on reading texts, books and/or journals, to the use of virtual platforms. These changes represent future challenges for the acquisition, appropriation, and dissemination of knowledge. According to the Availability and Use of Information Technologies in Households National Survey (ENDUTIH, 2021), in Mexico there are just over 88 million Internet users and more than 91 million cell phone users. This survey also shows that more than 94% of users use social networks. The objective of this work is to measure the reach that the publication of infographics with scientific content through social networks has had. Using an analysis of variance (ANOVA) and controlling for characteristics of the publications, it was possible to estimate statistical differences between groups. The results indicate that the classification by control groups: people reached, and interactions; show differences in means between groups and years of publication, demonstrating positive results for the dissemination and acquisition of scientific knowledge through infographics.