Expectations of an academic detailer from a pharmaceutical industry perspective

Abstract

In the pharmaceutical industry, a Medical Affairs ("MA'') professional collects, organizes and transmits information about a health care product based on the judgment of science, medicine and ethical values, thereby optimizing the product's value, improving corporate value, and assuring quality medical care. The role of the MA is to construct a "medical strategy'' through the process of collecting, analyzing and evaluating information. On the other hand, Academic Detailing is ""a new approach to drug information that actively disseminates drug comparison information from a pharmacological viewpoint, linking the drug's foundation to clinical practice.'' Cooperation between Academic Detailing and a pharmaceutical company's MA will be an essential relationship in realizing advanced prescribing proposals in the future, with the ultimate goal of optimal medication regimes for patients.