ICT Green Alignment: New Generation Model Based on Corporate Social Responsibility and Green IT

Abstract

The strategy of sustainable development in the governance of information and communication technology (ICT) is a sector of advanced research that leads to rising challenges posed by social and environmental requirements in the implementation and establishment of the governance strategy. This paper offers new generation governance model that we call "ICT Green Governance". The proposed framework provides an original model based on the Corporate Social Responsibility (CSR) concept and Green IT strategy. Facing increasing pressure from stakeholders, the model offers a new vision of ICT governance to ensure effective and efficient use of ICT in enabling an enterprise to achieve its goals. We present here the relevance of our model, on the basis of a literature review, and provide guidelines and principles for effective ICT governance in the way of sustainable development, in order to improve the economic, social and environmental performance of companies. keywords Governance, Green IT, CSR, Information Technology, Sustainable Development INTRODUCTION The ICT governancein the global ICT management of the companies is impacteddue to the technical and economic evolution. In consequence, on the socio-economic side, the results are substantial: oriented sustainable development models are completely open to the new forms of action, and potentially prepared to detect and put into action the good practices of ICT governance strategy. Several are the companies that recognize the potential of the Green IT (green information technologies), the Green IT make reference to ICT with low environmental impact through the reduction of carbon footprint, energy consumption and associated costs, throughout the life cycle of hardware, software and ICT related services, they also recognize the effect of Green IT on their organizations, on their overall ICT strategies, as well as, on the sustainable development or CSR strategies [8, 9]. The big challenge is to associate the ICT strategy with Green IT to provide new managerial and organizational perspectives, and green market opportunities. Green IT and CSR activities are a recent concept which is seriously taken [3]; it is not perceived any more like fashion trend or a simple marketing label. In this context a new and great reflection is conducted on the CSR and Green IT management model, beyond marketing and environmental aspects [7]. In fact, the innovation activity associated with an ecological concern becomes a must to make the difference within a competitive and globalized environmental context. Thus, was born a new eco-responsible approach of ICT governance