Chinese Games and Cultural Dissemination: A Case Study of “Genshin Impact”

Abstract

As a mainstream form of artistic expression in the digital age, games have a broad audience. Compared with books and films with aesthetic thresholds, games have higher acceptance and broader dissemination. It has the characteristics of widespread and high audience acceptance. It is an important way for a country to spread its culture to the world. By analyzing the development status of China’s game industry, this paper takes “Genshin Impact,” the most successful overseas cultural communication game in China, as the research object and discusses how “Genshin Impact” integrates Chinese culture into the game. And how “Genshin Impact” has successfully spread abroad, become popular with players worldwide, and promoted the spread of Chinese culture. Finally, the paper summarizes the full text and looks forward to the development of the Chinese game industry.