The impact of using online social media networks on employees’ productivity in higher educational institutions

Abstract

The purpose of this study was to examine the impact of the online social media networks (OSMNs) on productivity at workplace among 88 administrative staff at Prince Sattam bin Abdulaiziz University for the academic year 2020-2021. This study finds that using online social media networks by PSAU’s employees at the workplace enhances their productivity. The majority of the employees (59%) perceive that using the OSMNs at workplace have a positive impact on their productivity. In addition, the majority of the employees (33%) regularly use WhatsApp as a useful online social media network at the workplace. The results also indicate that the majority of the employees (66%) use the OSMNs at workplace more than once a day. Further, the majority of the PSAU’s employees (39%) use the OSMNs at workplace less than half an hour per a day. Furthermore, 39% of the PSAU’s employees use the OSMNs at workplace to keep in touch with their families and friends, and 34% of the employees use the OSMNs to search for work-related information. The results of this study should be useful to policy makers in Saudi Arabia at the country, ministry of education, PSAU, and elsewhere in gaining a deeper understanding on how using the OSMNs at workplace can enhances the employees’ productivity.