Women Entrepreneurs and Innovation Strategies: Driving Inclusive Fintech Business Growth in Sub-Saharan Africa

Abstract

This review examines how women entrepreneurs can drive financial technology (fintech) business growth in Sub-Saharan Africa. While fintech is expanding rapidly across the region, the unique role of women-led ventures in promoting innovation and inclusive growth has been underexplored. A narrative literature review of studies from 2015 to 2025 was conducted, with qualitative findings analyzed thematically. Results show that women entrepreneurs leverage mobile technology, AI, blockchain, digital payments, and innovation hub collaborations to enhance market access, financial inclusion, and capacity building. Nonetheless, persistent challenges such as limited digital literacy, regulatory barriers, gender biases, and a lack of gender-disaggregated data constrain sustainable growth and adoption of women-led fintech ventures. These findings highlight the need for targeted policy measures to improve women’s access to finance, technology, and networks, strengthening inclusive fintech ecosystems across Sub-Saharan Africa. Overall, empowering women entrepreneurs is critical for fostering equitable and sustainable fintech innovation in the region.