Climate Imaginaries and the Linguistic Construction of Identities on Social Media

Abstract

This article takes a linguistic approach to the construction of group identities in relation to climate imaginaries, which condition what climate futures are considered possible. It employs social identity theory along with methods from Sociolinguistics and Discourse Linguistics to analyse patterns of positioning and stance-taking in social media discourse (Twitter/X, Instagram). By identifying typical multimodal practices at a micro level, as well as introducing five functional meta categories (›awareness, advice, and agitation‹, ›ritualised appreciation‹, ›solidarity and allyship, ›voice and advocacy‹, and ›community demarcation‹), the research investigates how digital discourse reflects and shapes group identities related to climate change topics. It thereby offers insights into the role of language in co-producing climate imaginaries in digitally shared environments.