The Impact of Communication on Female Body Image Anxiety The Case Study of # WillLiu’s Girl

Abstract

As the influence of the media on the female body image has been of great interest to scholars, this article examines the influence of the media on the ideology of the female body image based on the national fitness boom in China driven by Will Liu. In the development of body image anxiety, scholars have previously attributed social comparison theory and psychological factors. However, research on the role of social media communication is lacking. Therefore, this study will be based on the influence of mass communication #WillLiu’s Girls labels on body image ideology. As a result, it is evident that Chinese women place a much more emphasis on fitness, weight loss and slimming results than men. The media and corporate promotions cause Chinese women to get lost in the weight loss vortex. This study believes that the inequality between men and women in society itself has contributed to an increased anxiety about female body image, and that the media has exacerbated to this process.