Effects of arousal on human visual dominance

Abstract

Human attention research has found that vision controls attention when competing against other sensory modalities, for example, audition, proprioception, taction. Similarly, animal learning experiments have demonstrated visual attentional control when animals are positively motivated but auditory control when aversively motivated. The experiments with animals suggest a way of attenuating visual dominance in humans. Three experiments using human subjects explored the degree of visual versus auditory control exhibited in the presence of different arousal states. In Experiments 1 and 2, an electric shock and a threat of electric shock, respectively, to the subject's finger resulted in auditory attentional control In Experiment 3, a tactile stimulus resulted in attenuated visual control. The results of these experiments are discussed in relation to the evolutionary advantage conferred by such attentional strategies. © 1984 Psychonomic Society, Inc.