Developing a location research methodology

Abstract

This paper seeks to encourage retailers, and other parties involved in retail development such as fast food chains, financial institutions and shopping centre developers, to engage in thoughtful long-term planning as to how new locations are selected and developed. This is a difficult objective to achieve in an era of 'canned' data solutions and pressurised decision making. It is, however, the hallmark of some of the more successful retailers in the world, such as Tesco. [ABSTRACT FROM AUTHOR]