A Study on Consumer Purchasing Behavior towards Bamboo Based Products

Abstract

Bamboo is considered as a low cost raw material which is easily available and used for making multiple products. Bamboo is a renewable source: fastest growing plant as mentioned in the Guinness Book of records which keeps on regenerating by itself for more than 75 years even after harvesting. The objective of the research paper is to study consumer purchasing behavior for different Bamboo based products and to examine the problems faced by the consumer while purchasing Bamboo products. It follows a descriptive research design and based on primary data collection from 108 respondents of Gujarat state using convenience sampling method. Bamboo products will be a good substitute for plastic and wooden products. It helps in carbon sequestration and in mitigating the global warming effects. Increase in the purchase of Bamboo Based products will create employment opportunities for the poor section of the society thus it leads to the poverty reduction of our country.