Tablighi Jamaat’s Communication Strategies in Overcoming Hate Speech: Impact and Implication Analysis

Abstract

This study examines the communication strategies implemented by Jamaat Tabligh in dealing with hate speech directed at their community. Using a qualitative approach and critical discourse analysis, this study examined how Jamaat Tabligh as a transnational da'wah movement develops communication mechanisms to address negative stereotypes, disinformation, and hate speech they face in the digital era. The results showed that Jamaat Tabligh applies several key communication strategies, including the application of the tabayyun (clarification), non-confrontational communication, a dialogical approach, and selective use of social media. The implications of these strategies are the form of communal resilience to hate speech, increased internal group cohesion, and the development of a positive image in the general public. This study contributes to a broader understanding of how religious groups can develop effective communication mechanisms to address discursive challenges in the contemporary information landscape.