Tameer bank’s experiences with mobile banking

Abstract

Although Pakistan has several dynamic metropolitan centers, the majority of the population lives in rural areas, much of it far away from urban settlements. The rural population, predominantly poor, is widely unserved by the formal financial sector. This article explores how Tameer Bank aims to serve the rural poor by employing modern communication technologies: The mobile phone is the cornerstone of Tameer Bank’s approach to outreach into the countryside.