Donor retention in health care in Iran: A factor analysis

Abstract

Background: Long-term financial support is essential for the survival of a charitable organization. Health charities need to identifythe effective factors influencing donor retention.Methods: In the present study, the items of a questionnaire were derived from both literature review and semi-structured interviewsrelated to donor retention. Using a purposive sampling, 300 academic and executive practitioners were selected. After the follow- up, atotal of 243 usable questionnaires were prepared for factor analysis. The questionnaire was validated based on the face and contentvalidity and reliability through Cronbach's α-coefficient.Results: The results of exploratory factor analysis extracted 2 factors for retention: donor factor (variance = 33.841%; Cronbach's α-coefficient = 90.2) and charity factor (variance = 29.038%; Cronbach's α-coefficient = 82.8), respectively. Subsequently, confirmatoryfactor analysis was applied to support the overall reasonable fit.Conclusions: In this study, it was found that repeated monetary donations are supplied to the charitable organizations when bothaspects of donor factor (retention factor and charity factor) for retention are taken into consideration. This model could provide a perspectivefor making sustainable donations and charitable giving.