ArticlePDF AVAILABLE

Service integration and coordination in a complex world

Journal of Marketing Management
DOI: 10.1080/0267257X.2012.741341
2Citations
Citations of this article
25Readers
Mendeley users who have this article in their library.

Your institution provides access to this article.

Cite

CITATION STYLE

APA

Aitken, R., Stringer, C., & Ballantyne, D. (2012, December). Service integration and coordination in a complex world. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2012.741341

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free