Fan Culture under the Influence of Media Development

Abstract

In the Legacy media era, the power and rights to produce and distribute all cultural products was in the hands of the mass media, with media professionals effectively exercising control and monopoly over audiences through the production and distribution of cultural products, and the power of fans of cultural products was very limited. Recent years, media technology is developing in the direction of digitisation and intelligence. It seems that fans in the mainland of China have dramatic changes. The status of fan culture in Mainland China today will be systematically analyzed in this paper.