How Companies Can Attract the Talented Vietnamese Graduates? An Experimental-Designed Investigation

Abstract

This study tried to investigate the selection criteria determining talented host country applicants attraction to companies operating in Vietnam. Using about 3000 experimental decision-making data retrieved from 63 undergraduates using policy-capturing methodology, the results showed that career advancement incentives such as training and development opportunity and promotional opportunity are more important rather than both monetary and environmental incentives at the stage of selecting the initial job after graduation. At the same time, the results also implied that company nationality may not be related to the decisions. The findings may encourage companies not only to reconsider their provided career advancement opportunities, but also to pronounce these improvements on potential applicants. Detailed explanations, practical implications, and future directions are provided