Leveraging Technology for Environmental Sustainability in the Hospitality Sector: Innovations and Strategies

Abstract

This paper investigates how technology supports environmental sustainability in the hospitality sector by examining key innovations such as energy management systems (EMS), innovative building technologies, AI-driven waste management, water conservation techniques, and digital guest engagement platforms. While previous studies have explored individual technologies, a holistic understanding of how these solutions can be systematically integrated within the hospitality industry's operational framework is still lacking. Grounded in Institutional Theory, Resource-Based View (RBV), and Diffusion of Innovation Theory, this study synthesizes existing literature to identify the drivers, barriers, and enablers of sustainable technology adoption. Findings reveal that technology adoption significantly reduces environmental impact, enhances cost efficiency, and improves operational performance, but financial, organizational, and regulatory barriers hinder widespread implementation. This study offers practical insights for industry leaders and policymakers by providing strategic recommendations to overcome these barriers. The research contributes to theoretical discourse by integrating multiple perspectives on sustainability-driven technological change. Future research should explore empirical validation through case studies, investigate cross-sectoral comparisons, and analyze consumer engagement with digital sustainability initiatives in hospitality.