Entrepreneurship training and assistance for group businesses in Karangploso District, Malang Regency

Abstract

BUMDes (Village-Owned Enterprises) and KWT (Women's Farmers' Groups) in villages play a crucial role in fostering rural economic growth. Therefore, it is essential to bolster the entrepreneurial spirit among members of these groups. Community service activities conducted in Karangploso District, Malang Regency, aim to enhance the management capacity of BUMDes and KWT through training and mentoring approaches. The training targeted the chairpersons of BUMDes in Bocek Village and the leaders of KWT from all villages in Karangploso District. Training materials covered entrepreneurial motivation, business management, and product marketing. Post-training support was provided through the establishment of a social media group for consultation and discussion on group business activities. Topics included initiating new businesses, digital marketing, and business accounting. Ongoing mentoring activities were facilitated through social media and site visits as necessary. The outcome of this training and mentoring initiative was an increase in entrepreneurial motivation among participants. This heightened motivation translated into proactive identification and pursuit of business opportunities, generation of new product or service ideas, and enhanced participation in developing skills and knowledge related to business management, marketing, and finance.