Greenwashing Unveiled: How It Impacts Stakeholder Perception as well as Sustainability Realities

Abstract

Corporate communication has advanced significantly in the last few decades in terms of consumers, content, and channel. Companies must satisfy a variety of stakeholders, who are becoming more and more interested in non-financial information, in order to be held accountable. Furthermore, the kind and extent of the information can have a big impact on the company's competitive edge, notably its reputation and reliability. Social responsibility (CSR) programs are now mandatory for businesses in order to respond to stakeholder and societal calls for action. This study's goal is to find out how consumers view the impact of perception of stakeholders on an organization's decision to implement greenwashing techniques. Our goal is to comprehend and evaluate the diverse impacts that different kinds of deceptive environmental communications have on stakeholders' opinions of corporate responsibility for the environment and greenwashing. Evaluation will also be given to stakeholder reactions to an environmental issue.Different degrees of a greenwashing have a dramatically different impact on the opinions of stakeholders of corporate responsibility for the environment and their reactions.