Data news dissemination strategy for decision making using new media platform

Abstract

In big data era, data has become an important part of human lives and work. At the same time, data plays an important role in information acquisition and dissemination. At present, the influence of data journalism is gradually increasing. However, unlike other countries, China data journalism started late. To study the problems of data journalism and the trend of future development, we use the method of combining data and news to explore the status quo and dig out the existing problems. This article first summarizes the research status, research methods, and theoretical basis of data journalism's propagation path. Next, it uses Lasswell's 5W model: a new model to analyze data news from five aspects, namely, disseminator, disseminating channel, dissemination content, audience, and dissemination effect. Finally, based on content analysis, searching, and data mining, an indicator system is constructed for the current new media’s news dissemination effect evaluation, and the Delphi method is used to assign weights to various indicators and make decisions based on them. By analyzing the results, this paper identify the problems in the process of combining data journalism and new media platforms, and provide help for the future communication strategy of data journalism.