Divided we fall: The breakdown of gig worker solidarity in online communities

Abstract

The ‘gig economy’ presents a contested new work arrangement where freelancers find work on digital platforms. Subsequently, previous research has investigated how gig workers develop solidarity and take collective action against the exploitative practices of the platforms. However, this research is limited by mostly focusing on solidarity in contexts of local gig worker communities. We investigate whether freelancers who work on a global platform, Upwork, which hires people for diverse and complex jobs, can build up solidarity in a global online community. Applying a mixed-methods research design, we analysed how gig workers responded to a policy change by Upwork that affected their working conditions negatively. In doing so, we outline how solidarity breaks down in an online community of gig workers, due to them realising different interests and identities. We contribute to recent discussions on solidarity in the gig economy, and online communities as tools for organising.