Understanding the Environmental Impact of Generative AI Services

Abstract

THE PAST FEW decades have been marked by the ever-increasing presence of digital technology. This growth, often called digital transformation, places a heavy burden on our environment. We are now facing a potential new phase of digital transformation,6 represented by the emergence of generative AI (GenAI), a subfield of artificial intelligence focused on generating content, such as human-like text, code, and images.14 In particular, the deployment of GenAI as a service, such as ChatGPT or Stable Diffusion, is raising questions around sustainability. The sustainability of any computing technology, however, cannot be addressed without a way to evaluate its environmental impact. And though we hope that some digital applications will help meet sustainability goals by reducing the impact of human activities on the environment, it remains difficult to measure