Pengaruh Fasilitas Konser Internasional Terhadap Kepuasan Wisatawan Indonesia Di Singapura

Abstract

This study examines the influence of international concert facilities on Indonesian tourists' satisfaction attending concerts in Singapore, amid rising concert tourism influenced by facility quality (cleanliness, infrastructure, comfort, environment). The objective is to measure facilities' contribution to overall satisfaction. Employing a quantitative approach with purposive sampling (100 Indonesian respondents), Likert-scale questionnaire data were analyzed via validity, reliability, normality tests, simple linear regression, t-test, and coefficient of determination. Results reveal a positive-significant effect (sig=0.000; t=20.384; R²=0.809), with 80.9% of satisfaction variance explained by facilities. Conclusion: Optimal facility management enhances visitor experience, bolstering concert tourism and Singapore's competitiveness.Penelitian ini mengkaji pengaruh fasilitas konser internasional terhadap kepuasan wisatawan Indonesia di Singapura, di tengah maraknya wisata konser yang dipengaruhi kualitas fasilitas (kebersihan, infrastruktur, kenyamanan, lingkungan). Tujuannya mengukur kontribusi fasilitas terhadap kepuasan secara keseluruhan. Menggunakan pendekatan kuantitatif dengan purposive sampling (100 responden), data kuesioner Likert dianalisis melalui uji validitas, reliabilitas, normalitas, regresi linear sederhana, uji t, dan R². Hasil menunjukkan pengaruh positif-signifikan (sig=0,000; t=20,384; R²=0,809), di mana 80,9% kepuasan dijelaskan fasilitas. Kesimpulan: pengelolaan fasilitas optimal meningkatkan pengalaman wisatawan, memperkuat wisata konser, dan daya saing Singapura.