PRINTING PACKAGING TRAINING AS EFFORTS TO IMPROVE PACKAGING QUALITY AS A MEDIA PROMOTION OF FOOD PRODUCTS IN KAMPUNG TENGAH, KRAMAT JATI

Abstract

Kampung Tengah, Kramat Jati was one of area have many small home industry base on their own resources. Businesses such as processing banana chips, spinach chips and other food products have been developed around the community in the area around the village of Kampung Tengah, and have also processed food into several food products such as chips, dodol, and so on. However, at present these activities have not been carried out again due to a decrease in community demand. Some of the obstacles that cause a decrease in demand from the aspect product marketing might be due to un attractive products compared to other competitors caused the unattractive packaging. Based on these activities community training was aim to conduct in the techniq of packaging labels to increase the selling products.Target participation in Kampung Tengah , Kramat Jati, East Jakarta was community organization youth and women in Kampung Tengah.The results of the training showed that the participants were quite enthusiastic in the training. Further training still needed to be continued, especially in the technique of designing labels using software.