The X-Files: Uma análise das estratégias de social TV do perfil @thexfiles

Abstract

The social TV marks the convergence of television experience with social media. The phenomenon refers to content sharing through social networks and second screen apps simultaneously to television broadcasting. In this context, this article aims to discuss the features explored by Fox during The X-Files 10th season to engage the interacting viewers with social TV. We analysed the dialogue between the fictional universe of the series and the backchannel through a monitoring of @thexfiles profile postings on Twitter during the exhibition of series episodes.