Strategies for the Utilization of Information Technology in Micro, Small, and Medium Business Marketing

Abstract

This study aims to examine the strategy of using information technology in MSME marketing to enhance their competitiveness in an increasingly competitive global market. The research method involves identifying and collecting literature from various relevant sources, including scientific journals, academic articles, textbooks, research reports, and conferences discussing the use of information technology in the context of MSME marketing. The findings indicate that strategies utilizing information technology, such as digital marketing, e-commerce, and social media, can help MSMEs overcome marketing challenges, increase visibility, and expand market share. The conclusion of this study is that MSMEs that successfully adopt information technology in their marketing strategies can enhance their competitiveness and business sustainability in the global market. This research emphasizes the importance of education and training for MSMEs to leverage information technology effectively.