Tourist images of Spanish cities based on audiovisual fiction

Abstract

The tourism market is becoming increasingly competitive and destinations with stronger and more positive image are the most likely to win the tourist choice. The induction of the image of the tourist destination has therefore become a claim to attract visitors. Audiovisual products have become a great opportunity for tourism promotion, becoming the tourist destinations in the locations of the plots of our favourite movies and series. The objective of this research is to analyze the perception of some Spanish cities by the viewer, through its placement in two types of audiovisual products, movies and fiction series. The analysis methodology used has been quantitative, via surveys of national reviews (n=334). The main results show a positive perception of the image of the cities seen series and films with high valuation by the viewer, with a high predisposition to be chosen as a holiday destination in the short and medium term; in addition to considering that including cities or other outdoor shootings add value to a series or movies. Also that, the Spanish territory, Madrid and Barcelona are the cities with the greatest presence in the audiovisual sector according to the perception of the spectators.