Menilai Kepuasan Pelanggan di Kawasan Sentra Kuliner Halal Untuk Pengembangan UMKM di Wisata Syariah Loang Baloq

Abstract

Loang Baloq's tomb is located in Tanjung Karang sub-district, Sekarbela sub-district, Mataram City is one of the religious tourism objects that is crowded with tourists, both foreign and local. and (2) to find out the development of MSMEs as a determinant of customer satisfaction for halal culinary in the Loong Baloq tourist area and the purposive sampling method with data collection techniques using interviews, observations as well as secondary data in the form of documents. Triangulation of data sources is done by comparing data from interviews. with related document data and compare the results of observation of the required documentation data with data from interviews with research subjects. and by using a qualitative design so that researchers can observe the implementation of buying and selling transactions and find out what factors affect customer satisfaction at the Loang Baloq Halal Culinary Center. Qualitative research has six characteristics, namely: (1). Pay attention to context and situation (concern of context); (2). Scientific background (natural setting); (3). Humans as the main instrument (Human Instrument); (4) descriptive data (descriptive data); (5). The research design appears simultaneously with the observation (emergent design); (6). Inductive analysis of data (inductive analysis). The results to be achieved in this study are so that customers get satisfaction with halal culinary offerings in the style of sharia tourism located around the Loang Beam location and can develop in developing small and medium businesses in the halal culinary field in the Loang area. Baloq in addition, so that the results of the study can be used as a reference for similar research in the future. The conclusions of this study (1) are that every customer gets satisfaction from every MSME that provides halal culinary services, not mixed with haram in the Loong tourist area. balog (2) so that every customer gets an image of a hygienic taste in the dish as well as in the eyes of the sharia tourist area.