Business Value of Telecom Operators' Big Data

Abstract

Big data is one of the infrequent resources in the 21st century, especially for Internet & Mobile Internet industries. Telecom operators have large amount of precious data. Through analysis of the features of telecom operators' data, this study highlights the value of telecom big data in business and classifies it into two major categories. The first one is enhancing existing business to optimize traditional telecom services, like customer experience, telecom product design and network management. The other is developing derivative business such as advertisement, marketing, financial or credit services based on the strength of telecom big data. This preliminary research provides insights into the value development of telecom operators' data on account of targeted discussion about practical application for telecom big data.