Motives for consideration of CSR concept assumptions for building a business strategy

Abstract

This paper constitutes an attempt of synthetic description of changes in the approach to the process of building a business strategy, which have been established recently and still increase. They are connected, to a great extent, with the dynamically developing concept of corporate social responsibility. Numerous academic papers have been written on the subject. However, the problem of conduct of businesses in compliance with principles of the concept of corporate social responsibility is disputable, both in the sphere of doctrine and economic practice.