HOW MUCH IS INFOTAINMENT THE NEW NEWS?

Abstract

Infotainment has become a new approach to news reporting lately and introduced into the public sphere matters that seemed hard to crack, especially in terms of economic, financial and political analysis. The inner structure of news production has changed in terms of gathering, processing and disseminating novelties and in the way in which the public evaluated the shifts in m edia planning biased towards commercialization and entertainment. The «new news» will probably share the fate of the so called new media (actually, new digital platforms that took over the signs and their significance from print, radio, cinematography and television): groundbreaking experiences will become gradually goods and gains of the journalistic trade while the useless ones will be shaken off in the media industry’s search for new approaches to reality and truth.